Our Guiding Principles

We have set guiding principles so our core values (Challenge, Trust, and Integrity) can be understood better in relevant scenarios.The guiding principles were developed based on concepts valued by the Shizen Energy Group. Our crews around the globe aim to deliver businesses with these principles as an index.  


Challenge:Get out of your comfort zone. You can be the change.

(Toward yourself)

There is no growth without challenge. Do not rest on your laurels, and humbly seek areas of further improvement. Don’t stay in your comfort zone and always have a fresh mind to find an innovative solution. Do not blame others when you face challenges, and find and solve problems on your own. Spotting many challenges equals targeting high aims. Always question the status quo, and make continuous Kaizen.

Keep in mind that failure is the nourishment to the better future. You must be the change and you must take initiatives to solve problems. Utilize the opportunity to grow yourself.


Trust :Inspire others by aiming for the excellence

(Toward crews, your supporters)

The future we believe in cannot be realized just by one individual. You must become an inspiring individual with excellent(“great”)skills and character, and also collaborate with your crews to achieve impact as a team. Inspire others, Involve communities, partners and other stakeholders as team, and expand the infinite circle of trust.

Trust only grows based on mutual respect. Always pay respects to all stakeholders, act ethically, and also make efforts to win respect from them. Commit to exceed expectations, and sincerely receive and improve on constructive feedback. Your actions will lead to increase our team.


Integrity :Commit to impact the long-term future

(Toward society)

There is no customer on a ship called Earth. Everyone is a crew. Commit to solving the climate change issue and
never forget the overall goal. Is your decision true to the future we believe in? Does it lead to solving the ultimate
issue? Do you see the forest before putting too much attention to trees? Do you have a focus on issues, not on
people? Does your work respond to the needs of the society?

When challenged by conflict of values, always go back to asking whether the decision is leading to approaching the
desired future with the fastest speed.


∔Enjoy the planet

(Toward earth!)

Feel and enjoy the home planet. Cherish time in nature, and feel its tenderness, severity, and changes. (by
sometimes getting out of the office!)

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